Survey Methodology

	Computer Aided Telephone Interview(CATI)
	Pure Random Sampling
	Sample Size
	N = 6,000 per year
	N = 500 x 12 months
	Survey Period
	Jan 2006 - Dec 2006
	Ongoing Monthly Result

Target Demographics

	Survey conducted amongst
	Hong Kong adults aged 15-64
	- Sex
	- Age
	- Occupation
	- Monthly Household Income
	- Monthly Personal Income

Tracking Methodology

Unaided Brand Awareness