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25
years in the advertising and marketing business
A pioneer and specialist of direct marketing, advertising, IT and
marketing training in Hong Kong Well- known for "giant event
organizing" and has "make things happen" caliber
Advertising:
First 10 years he working for 4As agencies, such as Leo Burnett,
Bozell, Bates, DMB&B.
Contributed in launching many international brands, such as Marlboro,
Seiko, Amex, Feb, De Beers, and building brands for HongKongBank,
MTR, KCR, JDH Trading, Towngas, Sincere Department Store, Eagle
Star….etc.
Now Managing Director of Inno:Solutions (HK) Limited and a partner
of Direct Response (Thailand) Limited.
Direct marketing:
Started Direct Force (HK) Limited in 1988 and was the managing director
for more than 10 years.
Managing Director of Rapp Collin (largest DM communication company
in the World) - Hong Kong branch for 2 years.
Introduced Hong Kong's first "Hotline TV" Shopping Programme
in 1990.
Won the Asian Outstanding Performance DM Award in 1992.
Providing direction and supervising the build-up of the database
and the activities, customer service and membership functions of
HKIM.
Marketing
professional development:
Chairman of Hong Kong Institute of Marketing (HKIM), 2005~Now.
Vice-Chairman of Hong Kong Institute of Marketing (HKIM), 2002~4.
Other Directorship of HKIM:
Activities, 2002~3
Corporate Members, 2002~3
Corporate Communications, 2003~4
Internal Communications, 2001~2
Certified Professional Marketer [CPM(HK)] from 2001
Fellow [FHKIM] and a council member of the HKIM.
Writer of《市場謀略》(Marketing Tactics) column in Express Weekly Magazine
(快周刊), 2001~2002
Writer of《廣告萬花筒》(Advertising Strategies) column for Hong Kong Economic
Journal (信報), from February 2003.
Marketing
training:
Programme Leader in "Service Marketing Executive Training Diploma
Course" for PKKI Business Institute of the University of Hong
Kong, 2000.
Joined "American Communication Professionals China 5-City TV-Broadcasting
Visiting Group" as a speaker in 2001.
Conducted an advertising/marketing workshop for Kohler in Shanghai
on 2001.
Conducted advertising and marketing seminars for Hong Kong Polytechnic
University and HKIM since March 2002.
Invited to undertake public speaking and give talks to university
students from time to time.
Information
Technology:
Founder and Chairperson of the 2000 and 2001 HSBC Hong Kong Schools
IT Festival which promotes IT usage via exhibitions and competitive
events for all schools in Hong Kong.
Shareholder of a Smart Card software application firm.
Companies
founded:
Direct Force (HK) Ltd. in 1988
Direct Communications (HK) Ltd. in 1989
Print-on-Demand Digital Printing in 1991
Direct Response (Thailand) in 1993
Partners Advertising and Marketing in 1994
Thompson Solutions in 1997
Inno: Solutions (HK) Ltd. in 1999
Social Services:
President 1999/2000 and a Charter Member of the Lions Club of Metropolitan
Hong Kong
Vice-Chairman of Northern Island Scouts, 1999/01
Won the Best Lion Social Service Project Award in 1998/99
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